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eLab 2.0 is the pioneering virtual research lab and online panel for the study of online consumer behavior at the A. Gary Anderson Graduate School of Management at the University of California, Riverside. eLab 2.0 was founded by Donna Hoffman and Tom Novak and is funded by grants from the Alfred P. Sloan Foundation and the University of California, Riverside. eLab 2.0 supports the Sloan Center for Internet Retailing at the university.

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Smallwikipedialogo.png This page uses content that was added to Wikipedia. The article has been deleted from Wikipedia. The original article was written by these Wikipedia users: Profhoff. As with the Web 2.0 Wikia, the text of Wikipedia is available under the GNU Free Documentation License.

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